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Online advertising with Google Ads & Co.
STRATEGIC, TARGETED, MEASURABLE
More traffic and conversion for your website
With Google Ads & Co (SEA), you can reach relevant users with the right message at the right time!
But only if your advertising is aimed at relevant target groups and/or keywords and you know or can measure what is actually happening on your website or in your app.
Search engine optimization (SEO) forms an important basis for this and ensures traffic and conversion even without paid advertising.
Are you satisfied with your online marketing?
You’ve come to the right place!
We support you in achieving your business and marketing goals with online advertising and search engine optimization (SEO).
Find out on this page how we can support you!
Are you gaining relevant leads, successfully increasing sales, website traffic or APP downloads?
Then everything is perfect and we wish you continued success, but are happy to help!
As a certified Google Partner, we support you with our expertise.
We work with you to create an analysis plan, identify relevant target groups, create and manage online advertising, set up conversion measurement and e-commerce tracking and optimize your project – whether it’s a website, online store, video channel or app.
CORPORATE GOALS & STRATEGIES
We develop strategies based on your corporate goals in order to achieve them.
Possible corporate goals:
- Increase sales and/or profitability
- Generate leads
- Increase website traffic
- Encourage users to buy your product
- Increase awareness
- Increase APP installations
The achievement of marketing goals is measured, evaluated and optimized using relevant KPIs (see Conversion & performance analysis).
CONVERSION & PERFORMANCE ANALYSIS
The costs and success of all advertising measures depend on reliable measurement and evaluation (preferably in real time and largely automated).
Online advertising has the advantage that performance (clicks, transactions, sales, engagement, customer loyalty, etc.) can be recorded automatically.
We set up conversion or e-commerce tracking tailored to your company/project and ensure that the campaign results are available to you at all times in an interactive evaluation (Google Data Studio) or in Google Analytics.
SEARCH ENGINE OPTIMIZATION
Effective online advertising revitalizes your online project and ensures traffic and conversion.
Organic (unpaid) search should not be neglected because users should find your website via different channels. Good positioning in the search engines is therefore very important.
We provide you with holistic support:
- Assessment and optimization of your website or online store with regard to on-site (content and technical quality of the website) and off-page (external factors, e.g. linking) SEO criteria.
- Optimization of server performance, because a fast server is one of the quality criteria that Google uses to determine the ranking of a website.
- Optimization of the loading times of pages, forms or calculation times of tools within the website.
TARGET GROUPS & BUYING PROCESS
The best way to achieve your goals is to address the right target groups. We identify relevant target groups by analyzing existing data and your company's evaluations.
These include, among others:
- Online statistics
- Customer base
- Search terms
- Social Media
- demographic data
- Products/Services
- Existing target group surveys
The fine-tuning of the target groups is based on the purchasing process, which comprises the following phases:
- Familiarize users with your company, products, services, messages, etc. (awareness)
- Achieve interest or willingness to buy
- Purchase, inquiry etc. (action)
- Customer loyalty
REMARKETING
Not every visitor converts on their first visit to your website or store. No problem!
To ensure that you continue to reach them, we use remarketing lists and arrange for your company, products and services to be advertised again on other websites.
This ensures that as few potential customers/leads as possible are lost.
We set up both normal and dynamic remarketing for you and take care of the development of powerful ad assets or the technical provision of promotion codes.
TRACKING & REPORTING
It is important to know how high the traffic on your website is, where the users come from or how they interact with your website and which content is popular. This is the only way you can determine and present the success of your online marketing and make the necessary adjustments on a regular basis.
Attribution or channel reports can be used to determine which paths or touchpoints users use to reach your website and purchase a product or request a service.
Get to know your users better with reports on target groups or demographic classification.
With reports on purchasing behavior, product performance or the payment process, you can quickly determine whether there are problems with the checkout or product presentation.
You can even determine optimal pack sizes based on the average order quantity.
There is a lot of data that you should not do without – this is the only way you can target your online activities.
We set up website, conversion or e-commerce tracking tailored to your company/project and ensure that your online campaigns (online advertising, links, newsletters, emails, etc.) are recorded and presented in a report.
ONLINE ADVERTISING & FORMATS
Depending on the phase in the purchasing process, the preferences of your target group or the type of company (operator of a content website, online retailer, online-to-offline), different online ad formats are used.
These include, among others:
- Want ads
- Display indicators
- Video ads
- Shopping ads
- APP marketing
- Google My Business
For all formats, we create image and text assets on request to ensure that your online advertising is successful (see Content & Assets).
If required, we can connect a Google Merchant Center for Google Shopping ads or dynamic remarketing.
CONTENT & ASSETS
Your online advertising will achieve the highest reach if the ads are generated automatically and responsively using AI (artificial intelligence) on the basis of existing, high-quality assets.
Assets include text, images and video (rich media):
- Text: Title, descriptions
- Image: Logo, images in different aspect ratios (display ads only)
You gain control over the presentation of your brand with ads that are produced completely independently.
These include HTML5 or static display ads.
We create image and text assets for all formats on request to ensure your online advertising is successful.
USABILITY & USER EXPERIENCE (UX)
You will achieve your corporate and marketing goals if users feel comfortable when visiting your website, understand the navigation concept and use it intuitively. The path to your goal should be as efficient and intuitive as possible.
We analyze and optimize the following aspects:
- Is the navigation concept intuitive?
- Is the overall image of the website, consisting of design, graphics and functional elements, of high quality and does it suit the target group?
- Is a largely responsive use possible, does the design still meet the standards?
- Does the overall impression meet the specifications and requirements of your brand or philosophy?
- Can users interact easily?
- Are inquiries, purchases or evaluations uncomplicated?
- Is customer service well marked and easy to reach?
The quality and popularity of websites and landing pages has an influence on the performance of your online advertising, recommendations, external links and therefore also on positioning in organic search.
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Our references
Our portfolio consists of decades of experience in the design and implementation of websites, portals, applications, backends and special tools. We stand for complete and sustainable in-house development that is impressive.
Mr. Sascha Dorow
+49 (0)30 802 083 79-1
[email protected]
Please contact us for advice or a quote for your tender.
We will get back to you within 1-2 hours.
If you want us to get back to you even faster, call us on 030/802 083 79-0 or make an appointment with us online now.
We look forward to hearing from you!
Interested?
ASKING COSTS NOTHING
PERSONAL CERTIFICATIONS
GOOGLE ANALYTICS - INDIVIDUAL QUALIFICATION
CERTIFICATION GOOGLE ADS SEARCH ENGINE ADVERTISING
CERTIFICATION GOOGLE ADS VIDEO ADVERTISING
GOOGLE ADS CERTIFICATION FOR PERFORMANCE ANALYSIS
GOOGLE ADS CERTIFICATION FOR DISPLAY ADVERTISING
CERTIFICATION FOR SHOPPING ADS
